Catzz Cat Bed by Mirko Vujicic

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DESIGN DETAILS
DESIGN NAME:
Catzz

PRIMARY FUNCTION:
Cat Bed

INSPIRATION:
I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.

OPERATION / FLOW / INTERACTION:
Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.

PROJECT DURATION AND LOCATION:
The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.

PRODUCTION / REALIZATION TECHNOLOGY:
Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Product dimensions: Width: 570 mm Depth: 580 mm Height: 610 mm Triangular module (equilateral triangle) specifications: Edge dimension: 288 mm Thickness: 11 mm

TAGS:
cat bed, pet furniture, pet supplies, cat toys

RESEARCH ABSTRACT:
The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.

CHALLENGE:
After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.

ADDED DATE:
2020-02-29 21:41:11

TEAM MEMBERS (1) :


IMAGE CREDITS:
Mirko Vujicic, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Mirko Vujicic

PROFILE:
Mirko is a Belgrade based industrial designer who graduated from the Department of Industrial Design, Faculty of Applied Arts, University of Arts in Belgrade, where he is currently employed. He has always been interested in efficient and practical solutions to everyday issues. On one hand, issues that highlight social responsibility, functionality and user experience, and on the other, require artistic passion while creating the form. Therefore, among others, he participated in projects of national importance such as a project that strived to raise environmental awareness in kindergarteners, but he was also awarded for automotive projects and he participated in a realized project of a race car.

NOMINATION DETAILS

Catzz Cat Bed by Mirko Vujicic is a Nominee in Pet Supplies and Products for Animals Design Category.

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AWARD DETAILS

Catzz Cat Bed by Mirko Vujicic is Winner in Pet Supplies and Products for Animals Design Category, 2019 - 2020.



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