Pizzamax Rebrand Rebrand by Salvita Bingelyte

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DESIGN DETAILS
DESIGN NAME:
Pizzamax Rebrand

PRIMARY FUNCTION:
Rebrand

INSPIRATION:
Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.

OPERATION / FLOW / INTERACTION:
The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.

PROJECT DURATION AND LOCATION:
Started in June 2019 and finished October 2019 in Vilnius, Lithuania.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
I opted to use classic colors on white and black backgrounds.

SPECIFICATIONS / TECHNICAL PROPERTIES:
I created business cards, letterhead, pizza box and clothing branding.

TAGS:
Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania

RESEARCH ABSTRACT:
With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.

CHALLENGE:
The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.

ADDED DATE:
2020-02-28 22:12:11

TEAM MEMBERS (1) :


IMAGE CREDITS:
Copywriter Erin Hope Stevens

Visit the following page to learn more: https://www.salvita.lt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Salvita Design

PROFILE:
Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and prop styling. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future.

NOMINATION DETAILS

Pizzamax Rebrand Rebrand by Salvita Bingelyte is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Pizzamax Rebrand Rebrand by Salvita Bingelyte is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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