DESIGN NAME: Volkswagen Lookbook 3
PRIMARY FUNCTION: Collection of Merchandise Artwork
INSPIRATION: Licensees often have to produce their own graphic-designs for merchandise products. This can be challenging both for the licensees as well as for the brand-owner. To ensure a high level of design quality and to prevent licensees from having additional costs Volkswagen releases Lookbooks. Version 3 is the current version, and all designs are free to use.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Volkswagen Lookbook 3 is a collection of illustrations and designs aimed to be used as merchandise art. It is distributed by Volkswagen exclusively to support their more than 200 global licensees.
The job was to create all visuals, as well as the complete design of the book. As the delivered designs should have something for everyone, a broad variety of styles, series and themes have been created. A maximum of target groups and cultures should be addressed and excited.
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FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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ADDED DATE: 2020-02-28 14:18:16
TEAM MEMBERS (1) :
IMAGE CREDITS: Klaus Trommer, 2019.
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