Tucher AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom GmbH Nuernberg

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DESIGN DETAILS
DESIGN NAME:
Tucher AEcht Nuernberger Kellerbier

PRIMARY FUNCTION:
Bavarian Beer Packaging Design

INSPIRATION:
The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages. After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts. The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany. 
Outside body diameter: 65 mm Height: 260 mm

TAGS:
packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages

RESEARCH ABSTRACT:
-

CHALLENGE:
Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.

ADDED DATE:
2020-02-28 14:04:51

TEAM MEMBERS (12) :
Client Tucher Brewery, Marketing Director: Kai Eschenbacher, Marketing Manager: Andreas Gebauer, Marketing Manager: Nikolas Zitzelsberger, , Agency Bloom Nürnberg, Designer: Markus Walter, Illustrator: Ursula Zlamal, Text: Dieter Scheuerer, Artwork: Sven Pirner, Creative Director: Stefan Maier-Wimmer and Project Manager: Ulrike Landauer

IMAGE CREDITS:
Bloom GmbH Nürnberg


PATENTS/COPYRIGHTS:
Tucher Bräu GmbH und Co. KG

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Bloom GmbH Nürnberg

PROFILE:
Bloom puts together a customized team for each client: with experts selected individually to create a team tailored to meet specific requirements. And there is always a designated team of experts for the respective task. Full service becomes full thinking. Full thinking is the ability to analyse a situation from a strategic perspective and then use this information to infer the most meaningful options and solutions. This is Blooms' method for developing customized approaches to brand identity, creative solutions and digital innovation.

NOMINATION DETAILS

Tucher Aecht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom Gmbh Nuernberg is a Nominee in Packaging Design Category.

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AWARD DETAILS

Tucher Aecht Nuernberger Kellerbier Bavarian Beer Packaging Design by Bloom Gmbh Nuernberg is Winner in Packaging Design Category, 2019 - 2020.



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