FIL Brand Vision System Random But Unified Brand Vision System by Young Huale

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DESIGN DETAILS
DESIGN NAME:
FIL Brand Vision System

PRIMARY FUNCTION:
Random But Unified Brand Vision System

INSPIRATION:
The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items. FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.

OPERATION / FLOW / INTERACTION:
The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.

PROJECT DURATION AND LOCATION:
2019.09

PRODUCTION / REALIZATION TECHNOLOGY:
Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.

TAGS:
Brand/visual system/logo/clothing/fashion/store/moder n/design

RESEARCH ABSTRACT:
FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.

CHALLENGE:
The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.

ADDED DATE:
2020-02-28 07:29:37

TEAM MEMBERS (5) :
Designer:, Young Huale, Hong Jing, Zheng Rong and

IMAGE CREDITS:
Photographer:Zou Xunkai

Visit the following page to learn more: http://by-enjoy.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BY-ENJOY

PROFILE:
FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.

NOMINATION DETAILS

Fil Brand Vision System Random But Unified Brand Vision System by Young Huale is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Fil Brand Vision System Random But Unified Brand Vision System by Young Huale is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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