KT 5G Sculpture Symbolizing by TIST

Home > Winners > #102106




DESIGN DETAILS
DESIGN NAME:
KT 5G

PRIMARY FUNCTION:
Sculpture Symbolizing

INSPIRATION:
We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.

OPERATION / FLOW / INTERACTION:
In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.

PROJECT DURATION AND LOCATION:
Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea

FITS BEST INTO CATEGORY:
Fine Arts and Art Installation Design

PRODUCTION / REALIZATION TECHNOLOGY:
Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1.5T SUS + urethane paint / 32m*6.8m

TAGS:
5G, Craig and Karl, Outdoor sculpture

RESEARCH ABSTRACT:
In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.

CHALLENGE:
It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.

ADDED DATE:
2020-02-28 05:33:14

TEAM MEMBERS (1) :
TIST, Client : KT and Illustrator : Craig and Karl

IMAGE CREDITS:
TIST, 2019.



CLIENT/STUDIO/BRAND DETAILS
NAME:
TIST

PROFILE:
TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value on many corporate and individual brands under the evolving media frame and variously changing marketing environment. TIST is harmoniously operating two different business scopes of DESIGNTIST, which puts intention point at improving values of company brands, and TIST&CO, which targets to make individual lifestyle more valuable.



NOMINATION DETAILS

Kt 5g Sculpture Symbolizing by Tist is a Nominee in Fine Arts and Art Installation Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by TIST when results are announced.


AWARD DETAILS

Kt 5g Sculpture Symbolizing by Tist is Winner in Fine Arts and Art Installation Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with TIST.

· Click here to register inorder to view the profile and other works by TIST.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Tist's Fine Art Design?
You will most likely enjoy other award winning fine art design as well.
Click here to view more Award Winning Fine Art Design.


Did you like Kt 5g Sculpture Symbolizing? Help us create a global awareness for good fine art design worldwide. Show your support for Tist, the creator of great fine art design by gifting them a nomination ticket so that we could promote more of their great fine art design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.