KT 5G Sculpture Symbolizing by TIST

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DESIGN DETAILS
DESIGN NAME:
KT 5G

PRIMARY FUNCTION:
Sculpture Symbolizing

INSPIRATION:
We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.

OPERATION / FLOW / INTERACTION:
In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.

PROJECT DURATION AND LOCATION:
Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea

FITS BEST INTO CATEGORY:
Arts, Crafts and Ready-Made Design

PRODUCTION / REALIZATION TECHNOLOGY:
Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1.5T SUS + urethane paint / 32m*6.8m

TAGS:
5G, Craig and Karl, Outdoor sculpture

RESEARCH ABSTRACT:
In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.

CHALLENGE:
It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.

ADDED DATE:
2020-02-28 05:33:14

TEAM MEMBERS (1) :
TIST, Client : KT and Illustrator : Craig and Karl

IMAGE CREDITS:
TIST, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
TIST

PROFILE:
TIST, with the mindset of an ARTIST and SPECIALIST, provides solutions that add value on many corporate and individual brands under the evolving media frame and variously changing marketing environment. TIST is harmoniously operating two different business scopes of DESIGNTIST, which puts intention point at improving values of company brands, and TIST&CO, which targets to make individual lifestyle more valuable.

NOMINATION DETAILS

Kt 5g Sculpture Symbolizing by Tist is a Nominee in Arts, Crafts and Ready-Made Design Category.

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AWARD DETAILS

Kt 5g Sculpture Symbolizing by Tist is Winner in Arts, Crafts and Ready-Made Design Category, 2019 - 2020.



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