Lei Shing Hong Forest Food Court Wall Art and Identity by Jansword Zhu

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DESIGN DETAILS
DESIGN NAME:
Lei Shing Hong Forest Food Court

PRIMARY FUNCTION:
Wall Art and Identity

INSPIRATION:
Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.

OPERATION / FLOW / INTERACTION:
One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.

PROJECT DURATION AND LOCATION:
The project started in May 2019 and finished in August 2019 in Beijing.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Ai Software, sub-transparent glass foil

SPECIFICATIONS / TECHNICAL PROPERTIES:
6m*150m (Wall Art)

TAGS:
Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo

RESEARCH ABSTRACT:
The interview of Clients and people work in the office.

CHALLENGE:
To avoid the illustration to be too childish, while keeps it vigorous and vivid.

ADDED DATE:
2020-02-26 17:09:33

TEAM MEMBERS (6) :
Art Director: Jansword Zhu, Designer: Sola Wang, Designer:Yuan Wang, Account Manager: Jinn Liu, Consultant: Lam Lin and Illustration: Jansword Zhu

IMAGE CREDITS:
Jansword Zhu, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Lei Shing Hong & Jansword Zhu .

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jansword zhu

PROFILE:
JANSWORD DESIGN is a design company expert in brand, package and product design in new style, especially focusing on food/alcohol, culture/art, fashion related cases. As the founder Jansword Zhu was graduated from Musashino Art University(Tokyo), it has a trilingual communication ability and international understanding to face the internationalized needs from clients all over the world, such as GQ, Starbucks, Canon, Mobike etc. JANSWORD DESIGN has won many international design award including IF award(2), red dot award, A design award(Platium) ,Golden Pin, Marking award(2), indigo award(14), Graphis Award(Sliver for 2), Muse award, H.A.C Artist award. The design works has been embodied in “Food Design(images publishing)”, “Collage(Sendpoints)”,GQ and many design catalogue.

NOMINATION DETAILS

Lei Shing Hong Forest Food Court Wall Art and Identity by Jansword Zhu is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Lei Shing Hong Forest Food Court Wall Art and Identity by Jansword Zhu is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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