Adore Repackaging Sanitary Pads by Etereo Pte Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Adore Repackaging PRIMARY FUNCTION: Sanitary Pads INSPIRATION: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging. UNIQUE PROPERTIES / PROJECT DESCRIPTION: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging. OPERATION / FLOW / INTERACTION: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria. PROJECT DURATION AND LOCATION: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production. SPECIFICATIONS / TECHNICAL PROPERTIES: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm Day (Happy Days): 105 mm X 25 mm x 82 mm Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm TAGS: Sanitary Pads, Repackaging, Rebranding, Females RESEARCH ABSTRACT: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching. CHALLENGE: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base. ADDED DATE: 2020-02-26 09:14:25 TEAM MEMBERS (2) : Creative Designer: Kellyn Ho Ying Xian and Creative Director: Wendy Heng Mui Peng IMAGE CREDITS: Etereo Pte Ltd, 2019. |
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| Visit the following page to learn more: https://etereomedia.com/adore/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Etereo Pte Ltd PROFILE: Etereo is the leading management consultancy firm and brand agency in Singapore. Our specialised team is made up of the most experienced management consultants, strategists, designers, copywriters and administrative support staff who are committed to providing and producing high-quality work in every project. We strongly believe that every brand has the potential of scaling up at every stage – we take business growth very seriously. |
| AWARD DETAILS | |
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Adore Repackaging Sanitary Pads by Etereo Pte Ltd is Winner in Packaging Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Etereo Pte Ltd. · Click here to register inorder to view the profile and other works by Etereo Pte Ltd. |
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