Adore Sanitary Pads Repackaging Sanitary Pads by Etereo Pte Ltd

Home > Winners > #101113


DESIGN DETAILS
DESIGN NAME:
Adore Sanitary Pads Repackaging

PRIMARY FUNCTION:
Sanitary Pads

INSPIRATION:
We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.

OPERATION / FLOW / INTERACTION:
The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.

PROJECT DURATION AND LOCATION:
The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm Day (Happy Days): 105 mm X 25 mm x 82 mm Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm

TAGS:
Sanitary Pads, Repackaging, Rebranding, Females

RESEARCH ABSTRACT:
Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.

CHALLENGE:
The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.

ADDED DATE:
2020-02-26 09:14:25

TEAM MEMBERS (2) :
Creative Designer: Kellyn Ho Ying Xian and Creative Director: Wendy Heng Mui Peng

IMAGE CREDITS:
Etereo Pte Ltd, 2019.

Visit the following page to learn more: https://etereomedia.com/adore/
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Etereo Pte Ltd

PROFILE:
Etereo is the leading management consultancy firm and brand agency in Singapore. Our specialised team is made up of the most experienced management consultants, strategists, designers, copywriters and administrative support staff who are committed to providing and producing high-quality work in every project. We strongly believe that every brand has the potential of scaling up at every stage – we take business growth very seriously.

NOMINATION DETAILS

Adore Sanitary Pads Repackaging Sanitary Pads by Etereo Pte Ltd is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Etereo Pte Ltd when results are announced.
AWARD DETAILS

Adore Sanitary Pads Repackaging Sanitary Pads by Etereo Pte Ltd is Winner in Packaging Design Category, 2019 - 2020.



· Press Members: Login or Register to request an exclusive interview with Etereo Pte Ltd.

· Click here to register inorder to view the profile and other works by Etereo Pte Ltd.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Etereo Pte Ltd's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Adore Sanitary Pads Repackaging Sanitary Pads? Help us create a global awareness for good packaging design worldwide. Show your support for Etereo Pte Ltd, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |