UltiSante Brand Identity Brand Identity by JBBC Branding Consultancy

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DESIGN DETAILS
DESIGN NAME:
UltiSante Brand Identity

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
"By creating a new category in medical field, what we are bringing to people is hope and new concept toward ultimate health for all mankind. Our ultimate goal is to free people from medicine for chronic diseases and make our body capable of cure by itself. We hope more people can join us and have more contribution to this area" said by Prof. Wang, a high profile surgeon in cancer treatment in Taiwan.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
JBBC created the brand identity presenting the concept of scientific innovation and human care for the product with the key component found by Prof. Wang, according to his clinical research in cancer treatment field for 40 years. Prof. Wang believed the key component can improve the environment of human body and make self cure happen, leading all mankind to the ultimate health.

OPERATION / FLOW / INTERACTION:
The message delivered here was the new concept and invitation to ultimate health. Feelings of care, warmth, innovation, uniqueness, and prestige were brought to users by brand identity items.

PROJECT DURATION AND LOCATION:
The project started in May 2019 and finished in Oct 2019 in Taiwan.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
At the moment brand identity items were received, the hint of warmth, hope and sincere invitation to better life were design to delivered. The green color with the contract to deep gray inferred to successful innovation and the light of life, which penetrated slightly from inside of the deep gray envelop, showing the key component of human ultimate health brought to people. Green color slightly differs from the color people used to see in the nature and the gold gave the hint about the prestige of life. The color gradient expressed the ongoing process toward the ultimate health. Multiple concept was mixed here like entrance and spread, rational and sensitivity, giving the contrast to gain more focus.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Envelope: W230 x H120mm Light: W400 x H560mm Wall: W4500 x H2700mm Catalog: W210 x H297mm

TAGS:
Brand Identity, Human Health, Innovation, Caring for human being, UltiSante

RESEARCH ABSTRACT:
-

CHALLENGE:
Balance among feelings of human care, the nature and innovation

ADDED DATE:
2020-02-26 03:45:04

TEAM MEMBERS (2) :
Director: Jiunguo Yu and Designer: Huiyu Zhuang

IMAGE CREDITS:
Jblossom Branding Consultancy Co., Ltd

PATENTS/COPYRIGHTS:
Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
JBBC Branding Consultancy

PROFILE:
JBBC as a branding consultancy agency helped international and local companies build and transform their brands. Not only service of design, but also branding and marketing strategy from concept to execution were included as the integrated service to clients. Effective solution, sustainable impact and positive thinking were the values JBBC dedicated to for every client.

NOMINATION DETAILS

Ultisante Brand Identity Brand Identity by Jbbc Branding Consultancy is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Ultisante Brand Identity Brand Identity by Jbbc Branding Consultancy is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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