Ai Academy Branding by Emanuele Grittini

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DESIGN DETAILS
DESIGN NAME:
Ai Academy

PRIMARY FUNCTION:
Branding

INSPIRATION:
The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values ​​into abstract concepts.

OPERATION / FLOW / INTERACTION:
The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.

PROJECT DURATION AND LOCATION:
The project started in November 2018 in Milan and finished in April 2019 in Milan.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.

TAGS:
AI, Artificial Intelligence, New Economy, Smart Working, artwork,

RESEARCH ABSTRACT:
The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.

CHALLENGE:
The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.

ADDED DATE:
2020-02-25 18:22:04

TEAM MEMBERS (1) :


IMAGE CREDITS:
Emanuele Grittini, 2019.

Visit the following page to learn more: https://ai-academy.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Ai Academy

PROFILE:
AI Academy was funded to bring the AI mindset of the greatest Silicon Valley tech companies to every organization. Our experience in tech startups taught us that the chasm to cross to become an AI company is not in the technology, but rather in the awareness and mindset. We're here to challenge this and bring AI to every company. ​​​​​​​

NOMINATION DETAILS

Ai Academy Branding by Emanuele Grittini is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Ai Academy Branding by Emanuele Grittini is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.



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