Lord Qu Visual Identity by Siyu Xu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lord Qu PRIMARY FUNCTION: Visual Identity INSPIRATION: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling. OPERATION / FLOW / INTERACTION: The designers create a story for IP, personify the ingredients in the main products. PROJECT DURATION AND LOCATION: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture. SPECIFICATIONS / TECHNICAL PROPERTIES: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design. TAGS: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple RESEARCH ABSTRACT: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap. CHALLENGE: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols. ADDED DATE: 2020-02-24 14:18:58 TEAM MEMBERS (6) : Siyu Xu, Youjia Gu, Gaoyang Duan, Miao Pan, Yuting Wang and Xin Wang IMAGE CREDITS: Image #1: Photographer MET Creative Brand, Lord Qu, 2018. Image #2: Photographer MET Creative Brand, Lord Qu, 2018. Image #3: Photographer MET Creative Brand, Lord Qu, 2018. Image #4: Photographer MET Creative Brand, Lord Qu, 2018. Image #5: Photographer MET Creative Brand, Lord Qu, 2018. PATENTS/COPYRIGHTS: Copyrights belong to Siyu Xu, 2018. |
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| Visit the following page to learn more: http://c7.gg/fUU2A | |||||
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NAME: MET Creative Brand PROFILE: MET Creative Brand is an emerging company focusing on catering design. At present, it ranks among the top ten new catering design companies in China, serving 100 brands every year. We are vertical to the catering industry, deeply engaged in subdivision design, and create brand value. We provide brand planning, brand vision, space design, restaurant landing and other one-stop services. Whether it is the creation of a new catering brand or the upgrading of the original brand, it is all our service scope. The company is committed to creating a beautiful and profitable restaurant design. With a team of about 100 people, it is a group of young designers with dreams, and has branches in various cities across the country. |
| AWARD DETAILS | |
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Lord Qu Visual Identity by Siyu Xu is Winner in Graphics, Illustration and Visual Communication Design Category, 2019 - 2020.· Read the interview with designer Siyu Xu for design Lord Qu here.· Press Members: Login or Register to request an exclusive interview with Siyu Xu. · Click here to register inorder to view the profile and other works by Siyu Xu. |
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