Yic Barbecue Market Visual Identity by Youjia Gu

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DESIGN DETAILS
DESIGN NAME:
Yic Barbecue Market

PRIMARY FUNCTION:
Visual Identity

INSPIRATION:
Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.

OPERATION / FLOW / INTERACTION:
On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.

PROJECT DURATION AND LOCATION:
The project started in October 2018 in Suqian and finished in December 2018 in Suqian.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.

TAGS:
Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station

RESEARCH ABSTRACT:
When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.

CHALLENGE:
If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.

ADDED DATE:
2020-02-24 13:08:54

TEAM MEMBERS (6) :
Youjia Gu, Yun Liu, Siyu Xu, Lei Chen, Yuting Wang and Xin Wei

IMAGE CREDITS:
Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.

PATENTS/COPYRIGHTS:
Copyrights belong to Youjia Gu, 2018

Visit the following page to learn more: http://c7.gg/fUU2x
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CLIENT/STUDIO/BRAND DETAILS
NAME:
MET Creative Brand

PROFILE:
MET Creative Brand is an emerging company focusing on catering design. At present, it ranks among the top ten new catering design companies in China, serving 100 brands every year. We are vertical to the catering industry, deeply engaged in subdivision design, and create brand value. We provide brand planning, brand vision, space design, restaurant landing and other one-stop services. Whether it is the creation of a new catering brand or the upgrading of the original brand, it is all our service scope. The company is committed to creating a beautiful and profitable restaurant design. With a team of about 100 people, it is a group of young designers with dreams, and has branches in various cities across the country.

NOMINATION DETAILS

Yic Barbecue Market Visual Identity by Youjia Gu is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Yic Barbecue Market Visual Identity by Youjia Gu is Winner in Graphics and Visual Communication Design Category, 2019 - 2020.



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