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Occhiataccia Ritual Kit by Laura Marianera |
Home > Winners > Design #55968 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
LM: I decided to develop an item whose function is linked to my homeland, since it is a region whose cultural value is often underestimated even by its inhabitants. Moreover, I chose the “Malocchio” tradition because it’s a ritual that I feel familiar with, since my grandmother explained it to me when I was a child.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
LM: Finally, this work’s aim is to promote – in a creative and modern way – traditions from the past often unknown by the youngsters and risk to be forgotten.
FS: What are your future plans for this award winning design?
LM: it would be nice ti see this project produced
FS: How long did it take you to design this particular concept?
LM: The project started in September 2013 in Florence and Campobasso and finished in April 2014.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LM: I decided to pursuit the inspiration of Malocchio. Malocchio it’s an ancestral popular tradition widespread in different cultural areas. This superstition is strongly believed end deeply rooted in my birthplace: Molise. As a little girl, I used to see my grandmother performing the ritual against the “Malocchio”, I grew in contact with it and it was the source of inspiration to develop such a project.
FS: What made you design this particular type of work?
LM: As a little girl, I used to see my grandmother performing the ritual against the “Malocchio”, I grew in contact with it and it was the source of inspiration to develop such a project.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
LM: I am the only designer of this work
FS: Who is the target customer for his design?
LM: It is for everyone, for the people who are able to perform the rite and for those who simply want to have a gadget in memory of the old traditions.
FS: What sets this design apart from other similar or resembling concepts?
LM: One of the things that pushed me to design this kit is that there isn't already a kit to perform the rite. People perform it with the objects that they have in the kitchen. Definitely the study of the graphic is a very chacarterustic element
FS: How did you come up with the name for this design? What does it mean?
LM: I have decided to call it Occhiataccia because, as the word Malocchio, it literally means "an eye throwing evil” or “a bad eye”
FS: Which design tools did you use when you were working on this project?
LM: The project was entirely realized on 3d model and graphic softwares
FS: What is the most unique aspect of your design?
LM: The chacarterustic element is the equation-looking illustration explains how to perform the talismanic ritual
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
LM: With my grandmother!
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
LM: After a research on the varied intangible heritage of rituals and traditional festivals I decided to develop the nearest to me
FS: What are some of the challenges you faced during the design/realization of your concept?
LM: The biggest challenge has been to represent intangible cultures and customs, with materials and usable objects trying to catch the interest or curiosity of everyone.
FS: How did you decide to submit your design to an international design competition?
LM: I decided to introduce my project in an international competition because the design world is nowadays dominated by materialism and I think that is important to give visibility to something cultural and intangible.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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