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Cubix Stationery Set by Alexander Zhukovsky

Home > Winners > Design #33309 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Alexander Zhukovsky (AZ) for A' Design Awards and Competition. You can access the full profile of Alexander Zhukovsky by clicking here. Access more information about the award winning design Cubix here.



Interview with Alexander Zhukovsky at Tuesday 29th of April 2014

FS: What is the main principle, idea and inspiration behind your design?
AZ: Simplicity, logicality and functionality are the three main components of Cubix concept. The main idea of Cubix is to create an "organized chaos". Workplace order is very important, but many people prefer so-called creative mess. The solution of this little contradiction was the basis of the concept of Cubix. Due to elasticity of the red rods almost anything that scattered all over the table can be inserted into the pencil holder at any angle, from pens and pencils all of the sizes to paper and stickers.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
AZ: Working on this design I’ve experimented with shape and function. I wanted to answer the question – can a function have a distinct shape? I got it. Cubix is shape of function.

FS: What are your future plans for this award winning design?
AZ: Cubix was developed as a corporate B2B product. Today we planning to update it and prepare it to mass selling.

FS: How long did it take you to design this particular concept?
AZ: Design of this concept took about six weeks. But whole development took little less half year. I mean the development from the first briefing to the first serial samples.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AZ: This design was commissioned.

FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AZ: Cubix was designed for my client SKB-Kontur and today this design being produced. Commercial rights to this design belong to me and to my client.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
AZ: I think that works of such designers as Eero Aarnio and Dieter Rams are influence on me. I inspired by their designs.

FS: Who is the target customer for his design?
AZ: It's B2B design. But we very quickly realized that the usual consumer wants to have the same one too.

FS: What sets this design apart from other similar or resembling concepts?
AZ: I think nothing radical. The main difference is that this kit is designed as a little system that is aesthetically finished at every level. Doesn’t matter is Cubix assembled or disassembled; in every condition it looks well designed. Each part of the set looks good and can be used separately. Unusual design by usual means – that is my approach to this design.

FS: How did you come up with the name for this design? What does it mean?
AZ: It's very simple. Cubix has the shape of a cube. This is it.

FS: Which design tools did you use when you were working on this project?
AZ: I made a lot of designs and sketches before I found this solution. But all of these designs were not unique. As for this particular design it arose in my head like a flash. I just made a rough sketch and showed this idea to my client. We together immediately agreed that this is it. So the main design tools are paper and pen.

FS: What is the most unique aspect of your design?
AZ: Probably it's simplicity and functionality.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AZ: No, this design was developed completely by myself. Engineering stage made by me as well.

FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AZ: It was quite classic process. In the beginning of development are brainstorm and thorough analysis of analogues of course. But when the necessary solution was found we decided to perform the empathic research. I was making a lot of models and was offering to my students at USAAA to use these models according to their intended purpose. I have studied the reaction of students. By the results of this study, we have made minor changes of design.

FS: What are some of the challenges you faced during the design/realization of your concept?
AZ: The most complicated in this project was the technical part. The rods shape of pens holder was very difficult to manufacture by injection molding. These rods are too thin and long. It was difficult to find such composition of silicone, which couldn't be torn during manufacture (at the time of unlocking the mold). We spent a lot of time to achieve this. We were forced to make a lot of experimentation with materials. It was complicated but very interesting.

FS: How did you decide to submit your design to an international design competition?
AZ: Sometimes I try to participate in international design competitions. I think it something like an assay of my design solutions or outputs.

FS: What did you learn or how did you improve yourself during the designing of this work?
AZ: Each new project is a new step in my self-development. First of all, this project has enriched my experience.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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