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Lavazza Inovy Mini Coffee MacHine by Florian Seidl |
Home > Winners > Design #139241 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
FS: An elegant and compact design offering authentic Italian espresso. All while being a natural extension and evolution of the current Lavazza form language in the more professional segment.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
FS: We were aiming to develop an entry level version of some of our much bigger professional machines. The baby of the family if you want.
FS: What are your future plans for this award winning design?
FS: We recently launched a minor product update offering new colours and material finishes also introducing the use of post consumer recycled plastics.
FS: How long did it take you to design this particular concept?
FS: The complete product development from initial concept to product launch took about 18 months.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FS: Lavazza needed a new smaller product to complete the range and compete in a slightly different market segment.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FS: The appliance has been developed by Lavazza in Italy and is currently in production. It is an important part of the product range.
FS: What made you design this particular type of work?
FS: The main product architecture is based on an existing product and was updated to fit the new specifications.
FS: Where there any other designs and/or designers that helped the influence the design of your work?
FS: The product was designed and developed internally. The design theme was quite clear from the very beginning and then the proposal was further developed and brought into production.
FS: Who is the target customer for his design?
FS: The appliance is designed for a slightly more professional settings and also small and medium size offices or hotel rooms.
FS: What sets this design apart from other similar or resembling concepts?
FS: A well resolved design within the Lavazza range for more professional products. Italian design with incredible attention to detail and a very compact footprint.
FS: How did you come up with the name for this design? What does it mean?
FS: The name was developed by colleagues from the marketing department.
FS: Which design tools did you use when you were working on this project?
FS: The design process involved everything from analog and digital sketching to 3D modeling, mock-ups and prototypes.
FS: What is the most unique aspect of your design?
FS: I still like how the two side shells move upwards and embrace the metal lever. It has a very organic and sophisticated feel to it.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FS: The design was developed by the small in-house team in collaboration with colleagues from the technical department.
FS: What is the role of technology in this particular design?
FS: The product itself is actually not overly complex, but uses established technologies and know how to make authentic italian espresso with every preparation.
FS: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FS: The design was developed based on market analysis, the target group and relevant trends.
FS: What are some of the challenges you faced during the design/realization of your concept?
FS: We had to make sure this product was in line with the specifications and expectations of much bigger and more expensive products.
FS: How did you decide to submit your design to an international design competition?
FS: Design competitions play an important part in communication. They help in product and brand positioning. This is why we submit our products to these competitions.
FS: What did you learn or how did you improve yourself during the designing of this work?
FS: This was an interesting experience where we extended the newly developed form language for our more professional appliances also to a much smaller, entry level product.
FS: Any other things you would like to cover that have not been covered in these questions?
FS: That's all.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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