Leng Chen has been granted the famed Golden A' Design Award

Como, Italy, April 23, 2020 /DESIGNPRWIRE/

A' Design Competition is happy to inform that the packaging project Hou Juice by Leng Chen wins the renowned Golden A' Design Award at Packaging Design Award Category.

Packaging Design Category Golden A' Design Award Medalist

A' International Design Award and Competition is pleased to share that the packaging design Hou Juice by Design Director:Chen Leng, Designer:Li Yin and Illustrator:Anna rudak has been announced as a laureate of the renowned Golden A' Design Award in Packaging Design Category marked as the winner by the transnational jury members of the A' Design Awards & Competitions within a great number of submitted works.

Insights on Hou Juice

Leng Chen, the lead designer of the winning packaging design Hou Juice explains “Pagoda Fruit Co., Ltd. is one the largest fruit retailer in China. The main icon of Pagoda Fruit is a Dancing Monkey. Because monkey is very often deified in Chinese traditional culture, the figure is use in many occasions. When Leng Chen design this series of drinks, Leng Chen want to create a monkey figure that is not that common in China. Leng Chen contacted his Polish artist friend - Anna to cooperate in this project. The design idea was to deliver happy & fun feeling in the product, and that is what Leng Chen presented in the final design, a group of monkeys dancing in a jungle party.” To learn more visit at: https://competition.adesignaward.com/design.php?ID=95369

Project Members for Hou Juice

Hou Juice was imagined by Design Director:Chen Leng, Designer:Li Yin and Illustrator:Anna rudak

The Golden A' Design Award

The Golden A' Design Award is a prestigious award given to top 3% percentile designs that has attained an exemplary level of greatness in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. To learn more about the A' Design Awards, please visit: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2020-04-23 06:52:59

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918