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Moutai 1935 Liquor Packaging Wins Golden A' Design Award

Chengdu, China, November 8, 2023 /PRHow/

Kweichow Moutai-Flavor Series Spirits unveils Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcasing its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic.

Moutai 1935: Embracing Cultural Essence
The bottle features illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes, highlighting the historical significance of Moutai. The relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labor.

The gift box of Moutai 1935 is made from environmentally friendly, recyclable, and biodegradable chipboard. The bottle is crafted from the type of glass commonly used for Chinese distilled spirits, and the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal. The zinc alloy cap features an innovative broken dentiform structure as an anti-counterfeit measure.

After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.

About Kweichow Moutai-Flavor Series Spirits
Chengdu Wanjiazu Technology Co., Ltd, deep into liquor brands for more than ten years, sticks to the forefront of liquor packaging and brand design in China, and is an integrated service provider integrating development, design, production, agency, and advertising.

Relevant Website
More info could be found at https://designer.org/!348037

Released by PRHow at 2023-11-08 18:29:28

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Contact Details for This Press Release

NAME :	Roberto Colombo
ADDRESS:	A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
EMAIL :	press@adesignaward.com
PHONE :	+390314972900
FAX :	+390314491953

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