The integration of traditional Chinese paintings and a distinctive color palette sets this packaging apart. The red and gold colourway builds a strong connection with Chinese culture. Traditional Chinese genre paintings in relief encircle the bottle, exuding artistic elegance. This design also makes the previously intangible history and culture behind Chinese distilled spirits visible, positioning Moutai 1935 as a gift with deep cultural significance for global recipients. When savoring Moutai 1935, one will be immersed in an Oriental experience that engages taste, touch, and spirit.

Chengdu Wanjiazu Technology Co., Ltd, deep into liquor brands for more than ten years, sticks to the forefront of liquor packaging and brand design in China, and is an integrated service provider integrating development, design, production, agency and advertising. The cooperation of the whole project, product packaging design, product value endorsement, marketing strategy, advertising creative design, new media operation, etc., enjoys good visibility and reputation in the industry.

Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd. It is a wholly-owned subsidiary of Moutai Group, established in 2014 and headquartered in Renhuai City, Guizhou Province. The company is mainly responsible for the marketing, promotion and sales of the Moutai brand, including the specific implementation of the positioning, planning, publicity and promotion of Moutai, as well as the management of the trademark, market research and analysis. After years of development, Kweichow Moutai Sauce Wine Marketing Co., Ltd. has become one of the leading enterprises in the Chinese wine market, enjoying high visibility and reputation.