Dou Xiaojiu: A Cultural and Creative Liquor Brand for China's Young Generation
Beijing, China, November 17, 2023 /PRHow/
Beijing Forestry University Unveils "Dou Xiaojiu" - a Small-Bottle Liquor Brand with a Unique Storytelling Design
Package Design Revolution: "Dou Xiaojiu's Story" Resonates with Young Consumers Through Cartoon and Blind Box Concept
Beijing Forestry University introduces "Dou Xiaojiu," a small-bottle liquor brand designed for young professionals in China's first-tier cities. The brand's innovative packaging, featuring a blend of cartoon storytelling and blind box concept, aims to establish an emotional connection with the young consumer demographic, both offline and online.
The "Dou Xiaojiu" brand has redefined perceptions of liquor, offering a unique experience in taste, design, and copywriting, delivering a delightful surprise to consumers. The high-quality transparent glass bottle and silver-plated cap, along with the option of individual or gift box packaging, make "Dou Xiaojiu" a standout choice for young adults.
With its strategic presence in online retail and 24-hour convenience stores, "Dou Xiaojiu" is set to become a favorite among young consumers, offering a refreshing experience when paired with popular Chinese dishes such as barbecue and hot pot.
About Beijing Forestry University
Senior Lecturer at the School of Art and Design, Beijing Forestry University, led the design team for "Dou Xiaojiu," which recently received the Bronze A' Design Award in 2024 for its outstanding packaging design.
Relevant Website
More info could be found at https://designer.org/!353723
Released by PRHow at 2023-11-17 08:40:58
Contact Details for This Press Release
NAME : |
Roberto Colombo |
ADDRESS: |
A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy |
EMAIL : |
press@adesignaward.com |
PHONE : |
+390314972900 |
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+390314491953 |