Dou Xiaojiu's Story is a small bottle liquor brand developed for white-collar workers in China's first tier cities. As a cultural and creative liquor brand, it features the concept of cartoon and blind box, which tells the story of white collar workers through cartoons on the bottle body, resonating with consumers. Dou Xiaojiu has overturned people's perceptions of liquor in terms of taste, design and copywriting, bringing consumers a pleasant surprise.

Xue Lei is interested in several design and research areas, including innovative design, brand package design and industrial design. She undertook and participated in several design and research projects, including National Key R&D Program of China, “Technology Integration and Application Demonstration of Chinese Style Creative Intelligent Product Design”, and Industrial Design of Beijing-Shanghai High-speed Train CRH380. The product and package design has won several patents and honors.

Beijing Forestry University (BFU), as one of the first batch of national “211 Project” key universities and national “Superior Discipline Innovation Platform” universities, is the “Double First-Class” university project. As the national first-class undergraduate major, the major Product Design of the School of Art and Design of Beijing Forestry University, based on the professional advantages of the ecological civilization discipline, the brand image of “ecological, green and sustainable” is built up. The characteristics of product innovation design personnel training of Chinese green production mode and lifestyle are formed, and ranked No.1 in the comprehensive level of agricultural and forestry universities. With the background of green and sustainable development, based on interdisciplinary resources, we have integrated ecological, green and sustainable concepts and methods into design projects, and trained a large number of outstanding designers. In recent years, the design team of BFU has undertaken a series of well-known and important design projects in the fields of product design, brand design and cultural creativity both in China and overseas. Their work has achieved a wide range of social influence and has been recognized with numerous awards in domestic and foreign design competitions.