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CDU Hamburg Unveils Fresh Brand Identity Designed by Harry Horstmann

Hamburg, Germany, November 1, 2023 /PRHow/

The dynamic and modular new brand identity for the CDU Hamburg presents a fresh, open, and communicative image, reflecting the party's vision for the future.

Brand Identity Revamp for CDU Hamburg
Renowned designer Harry Horstmann has unveiled a new brand identity for the CDU Hamburg, aiming to reshape the party as a modern, social, and forward-thinking entity. The relaunch encompasses a uniform visual language, responsive websites, and contemporary design elements, emphasizing the party's connection to the Free and Hanseatic City of Hamburg and its citizens.

The word and figurative mark of the Hamburg CDU, featuring the word mark CDU and the figurative mark Hamburg symbol, has been reimagined to symbolize the party's modern and liberal values. The logo, with its dark blue circular carrier surface, reflects the medieval Mariendom and the city's patron saint, St. Mary, through the castle and stars.

Horstmann's design team integrated extensive research into the city's society, the party's main topics, and its culture to create a brand image that resonates with the citizens. The project, which commenced in April 2022 and concluded in June 2023, overcame the challenge of balancing content expression with simplicity, resulting in a cohesive and impactful brand identity.

About Harry Horstmann
The Hamburg-based agency Politikwerft, led by Harry Horstmann, specializes in corporate design and has been instrumental in delivering comprehensive design solutions for various clients. Their commitment to creating a unified image for companies has garnered recognition, including the Iron A' Design Award for their outstanding work on the CDU Hamburg brand identity.

Relevant Website
More info could be found at https://designer.org/!347545

Released by PRHow at 2023-11-01 12:58:05

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Contact Details for This Press Release

NAME :	Roberto Colombo
ADDRESS:	A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
EMAIL :	press@adesignaward.com
PHONE :	+390314972900
FAX :	+390314491953

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