With a new brand identity, the design team prepared the CDU Hamburg better for the communication challenges of the future. The basis for the future work of the brand is the developed modular structure, which enables professional brand management for the evolving parties. At the same time, the design achieves design unity and flexibility, thus ensuring a unified brand appearance across different media and different target groups. The revised logo combines fresh colors and modern typography to reflect competence, progress and diversity.

The Hamburg agency Politikwerft has specialized in corporate design. They deliver the website, the printed documents, photos - everything from a single source. Designing a uniform image for companies: That's what the makers of the Politikwerft see as their task. The name "Politikwerft" is not a reminiscence of their field of study, but dates back to the company's early days: Horstmann and Braun received their first commission for web design and poster design from a citizenship candidate whom they had met through a fellow student. Apparently, others also had a need for support in the field of design: once started, the company, which was not even one at the time in 2011, continued to develop and quickly gained more clients through word of mouth.

The Christian Democratic Union of Germany (CDU), national association Hamburg, is the organization of the Christian Democratic Union of Germany (CDU) in the Free and Hanseatic City of Hamburg. The national association wants to shape state and social life in a Christian responsibility and in the service of all classes of our people in a free, democratic and social way.