The design award jury consists of four parts, each is a group is formed by at least five people, the four different Jury is classified as the Focus Group, Academic, Entrepreneur and Professional. The Jury is usually formed by invitation.
Academic Jury, consisting of five people is made of professors and lecturers of design and art fields, they are individuals that have proven to be successful in their fields, the insights of academic jury and their experience is important in spotting unique designs, finding designs that excel in innovation, ergonomics and engineering. Usually picked from Professors of Universities.
Criteria for Academic Jury Members:
• Must be an academic practitioner for 10 years, requirement decreased to 5 years, if a Ph.D. is present. Must be affiliated with a university or higher education.
Professional Jury, consists of producers of designs, these are the people who knows what sells, what already exists in the market, they are good at spotting technology, usability and functionality details and specific issues related to the field. Usually picked from design managers, chief engineers from design-oriented companies, as well as experienced designers and architects are called. This jury panel consists mosty lof practising design professionals.
Criteria for Professional Jury Members:
• Practising Professionals: Must be a practitioner of the profession for at least 10 years, requirement decreased to 5 years, if a master degree is present, or if job definition is a managerial position. Must be affiliated with a an existing company.
Entrepreneur Jury, consists of buyers of designs, these are the people who buys design, integrates to products and then sells design oriented products, they know the market well and they have a keen eye for spotting production and marketing related details regarding the products they are voting. Usually picked among managers, chief executive officers, and sometimes experienced designers who run their own company will also be called. This jury consists of enterprise, institutional and corporate managers mostly.
Criteria for Enterprise Jury Members:
• Enterprise: Holds one of the following titles in the company: owner, managing director, high-level manager or chief executive officer, either must have registered company for last 10 years or should be working for at least 10 years, requirement decreased to 5 years, if a master degree is present or if the entrepreneur has a design, engineering, or architecture background.
Focus Group & Media
The Focus Group Jury, consisting of five people is made of design oriented individuals and press members. The focus group was included in the voting system to normalize the biases that would be potentially created by the Academic and Professional Jury. The focus reflects the preferences of public, and the group consists of design bloggers, design lovers, magazine editors etc. They are good at spotting good presentations and fun-details in designs. This is further divided into: End-User Focus Group and Media Focus Group.
Criteria for Focus Group Jury Members:
• End-User Focus Group: Must hold an BS or BA degree. • Media Focus Group: Must be a member of a known publication, 5 years of work experience.
The Jury is usually formed by invitation and through applications, if you are interested to become a jury member for A' Design Award & Competition, we would like to hear from you. Each Jury member is given a a jurors package that contains certificate, trophy and other items as described here. A' Design Award & Competition especially invites prominent academics and influential press members to become jury members. Chief executive officers of large enterprises, angel investors, marketing and advertising specialists are also welcome to add value to the competition by providing valuable insights to nominated projects.
Evaluation of Members
Each jury membership application is evaluated to fit one of the three predefined roles above, based on this evaluation, jury members are assigned a category which best matches their specializations as given in their CVs.