TheYaar Studio is an independent creative practice founded by Asal Farshchi and Sogol Zameni. Rooted in graphic design, visual identity, and content creation, the studio values imagination as the heart of its process. For them, creativity is not just a tool, it’s a way of seeing the world differently. The name TheYaar, meaning friend in Persian, reflects their collaborative spirit and deep connection, with each other, their craft, and their audience. TheYaar Studio is a space where ideas grow freely, stories take shape, and design becomes a bridge between brands and meaningful human experience.