Rudi Grula, director of the Međimurje Tourist Board, is a key figure in shaping the region’s tourism. With a passion for sustainable travel, he has driven Međimurje’s rise as a top destination, focusing on cycling tourism, eco-friendly initiatives, and cultural heritage. Under his leadership, the region has won multiple tourism awards, boosting local economies and global recognition. Grula’s innovative approach enhances visitor experiences while preserving natural and historical treasures. His dedication to responsible tourism makes Međimurje a model for modern travel, blending tradition, nature, and hospitality into an unforgettable experience.