Tawuniya’s Digital Hub is the central unit responsible for driving the company’s digital transformation efforts. It brings together cross-functional teams across product, technology, design, and data to build and scale digital insurance solutions. The department leads the development of digital platforms and services that support operational efficiency, customer self-service, and market adaptation. By integrating agile delivery with user-centered practices, the Digital Hub enables Tawuniya to respond to evolving customer needs and regulatory environments. Tawuniya Digital Hub plays a key role in modernizing insurance experiences in alignment with national digitalization goals.