PEACEBIRD is a customer-focused fashion retail company. The "PEACEBIRD" brand was established in 1996 and publicly traded on the Shanghai Stock Exchange in 2017 (Stock code: 603877). Its headquarters is located in Ningbo, Zhejiang Province, China. For the past 28 years, PEACEBIRD has consistently prioritized the fashion industry as its core developmental focus, particularly emphasizing the clothing business. The company has successfully nurtured a varied range of fashion brands, including PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, and mini peace children's clothing. This diverse brand portfolio is continually enhanced and caters to different age groups, styles, and lifestyle attitudes, effectively meeting the multifaceted needs of today's young people. With its mission to "let everyone enjoy the excitement of fashion," PEACEBIRD is dedicated to becoming the most preferred fashion brand for Chinese youth.