Masanori Goto is a Japanese interior and architectural designer. He believes that incorporating the traditions and culture of a region into spaces is essential for the development of local industries. Of particular note is his adept utilization of materials in unexpectedly innovative ways. In his Tokyo project, Junno's Table, he created beautiful lighting fixtures by illuminating rattan from within, producing a magical ambiance that resonates with his delicacy and Japanese tradition. Recognized as "MOST VIEWED & MOST POPULAR" for two consecutive terms at the FRAME Magazine DESIGN AWARD, Masanori Goto is emerging as a noteworthy Japanese designer to watch. His Instagram has over 260,000 followers, including prominent figures such as the contemporary British artist Mark Leckey (known for solo exhibitions at Espace Louis Vuitton Tokyo and collaborations with Supreme) and renowned furniture brands, as well as various other accounts.