The fascination for creativity linked to technique and technology, the craze for art and functional aesthetics led Vincent IFRAH to create NEPTO, a company that is above all oriented towards product design. The inspirations and ideas that dictate his projects, past and future, are intimately linked to his family origins and his new social life in Berlin. The family business has indeed played a crucial role, since his parents, who were passionate about motorbike mechanics and car design, passed on to him their love for this blend of aesthetics and technology. They passed on to him a taste for detail, the importance of keeping functionality in design and the usefulness of technology in a product. A final value can be added: using technology to make a product effective in simplicity. This approach was developed during his training in materials engineering and later validated in the presentation of his first products. In fact, the first NEPTO watches are pure, light and thin, comfortable and aesthetic.