Trained at the Faculty of Fine Arts in Seville (Spain), he is a multidisciplinary advertising creative with more than 20 years of experience who bases his work on the creation of synergies and interactions between disciplines such as art, design, technology, programming, robotics... In short, he is a creative who seeks to add value to all his work by drawing from many sources. He has worked in multinational advertising agencies such as McCann, Publicis or TBWA and has been awarded in some of the main advertising festivals. In 2013, attracted by urban mobility and its unstoppable growth, he created the brand oxoki to accommodate his ideas related to sustainable mobility, creating a brand of urban bicycles of the same name with a classic look adapted to the new times. Later he became interested in the problem of goods delivery in urban centres, designing an electric cargo moped with the idea of contributing to improving the efficiency and sustainability of cities in the face of the great challenge posed by last-mile logistics. He currently continues to work as a freelance designer for different brands.