Huang Lang who was graduated from Fine Arts Department of the College of Arts of Sichuan University, founded the brand "Bampo" in 1997. He is dedicated to promoting Chinese original art, inheriting oriental aesthetic culture, and interpreting Chinese contemporary lifestyle. Up to now, he has opened about 600 stores nationwide. In 2018, Huang Lang led the design team to participate in the 5th Chengdu Creative Design Week, holding an art exhibition called "IRREVERSIBLE FORWARD" and leading the audience to experience the charm of Chinese original brands.