Jack Lim graduated from Lim Kok Wing University in Bachelor of Interior Architecture, currently work in Interior Plus Group Sdn Bhd as Associate Director in Interior Design Department. Profession in Interior Design to handle client’s requirement with creativity input. Jack Lim believe that design is about communicating feelings through visual sensations and unique experiences. Good design makes a product useful. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. Good design is aesthetic. The aesthetic quality of a product is integral to its usefulness because products that using every day affect the person and their well-being.