We are HUED, Saudi Arabia’s first service design and innovation agency. We have been designing human-centered services for citizens and employees of Saudi Arabia since we established. Over the past few years, we have been creating awareness in Saudi Arabia about design through by conducting design jams and workshops for the public. We matter because our mission is to use design to improve the lives of the people in the Middleast and we have been a leading Organization leading the growth of the entire design industry in Saudi Arabia.