You Xiaoning is a graphic designer. He developing branding, visual identification, product packaging, user interface, etc., with graphic design as the main content. He prefers to look beyond design norms and "safe" to more targeted attempts at visual language that are receptive to diversity. His design usually starts with vision and tries to express the information and function behind the vision as much as possible. In his past work, he has demonstrated the diversity and pertinence of his own creative and commercial projects, which has earned him numerous professional awards at home and abroad.