Simone Bonanni Studio (SBS) is a multidisciplinary design studio established in 2015 in Milan by designer Simone Bonanni. SBS has a particular attention to the great communicative power of objects and considers them as “activators of emotions” before being just physical entities and over time has shifted the focus of its work from the technical design of an object to the design of the emotion that this can arise, giving more importance to the sphere of perception rather than the merely material one. SBS is currently working on projects for selected international brands such as Alessi, Moooi, MDF Italia, FIAM, Falper, Mingardo and many others. Its work has been featured in reputed publications including Zeit Magazin, Dezeen, Abitare, Elle Decoration, Elle Décor, Il Sole 24 Ore, Marie Claire Maison, Interni, Domus and many others.