Radoslav is Bulgarian entrepreneurial designer, based in the UK. Inspired by studying, analysing and understanding the users, his products are solutions to real world problems. In his design he always keeps the balance between aesthetics and functionality, innovation and intuitiveness. While he immerses himself in the local cultures, his ability to see gaps in the market and recognise and resolve issues help him to succeed. His work spread from travel items, consumer goods and lately digital products.