Zhang Qifeng is the only one that focuses exclusively on private homes among the founders of T10+ design Alliance. He believes that less is more, and insists on putting more energy to serve a small number of customers. He believes that the true design is not to amaze someone via superficial decoration, but to achieve family harmony through scenario designing. Because of his rich practical experience, meticulous control of details, every case of his can be perfectly implemented and realize "what you see is what you get".