GRAM. A METRIC UNIT OF MASS. Design Gram. A metric unit of massive attention to detail. The ingredient that can make your brand’s visual communication unique. Grams design is a design studio based in Athens, Greece. Good design is all about analogy. The architecture of the essentials; typography, forms, colors and illustrations, all coming together in the right quantities and in a custom mix, never fails to be just right. I am Spyros Grammenos from Grams design studio and I love the phrase of Paul Klee: "Observe what goes unnoticed by the multitude".