Amit Naor (1992) Industrial Designer. Originally from Nordia, now lives in Tel Aviv. In Amit's work, user experience is the foundation of his designs, from the simplicity of operation, through ergonomics, to the comfort of the user. His work focuses on the connection between man and nature. His designs revolve around travel gear on the one hand and on the other hand, the materials nature has to offer and their qualities. Amit takes in deep consideration, cultural connections, technology and processes. He strives for added value in his concepts.