Chen Ling, the designer of this project, who set up his own studio, YesDesign Studio, in Beijing between 2007 and 2008. He is really interested in how to perceive a space within the qualities of another space. It just like looking at someone who is looking at you. When objectivity is eliminated, a new objectivity can be achieved, as if you were measuring a space with your vision. This is his design philosophy. He specializes in design styles: thematic spaces, modern thematic spaces, using spatial form to tell the brand story.