Peilei Huang once worked in a well-known company design firm, and founded UOWAIN DESIGN brand in 2018. She is good at paying attention to the local characteristics and cultural connotation of the project, and reasonably using the accessories and furnishings in an international perspective. She believes that design needs to find simple and easy to understand answers, conditioning and order, and create diversity and uniqueness in integration and simplicity. She advocates that "designers should not create design for the sake of design, but start from the origin of space, put the function in the first place, bring pleasant comfort, exquisite experience and forward-looking thinking to space users and operators, and then reshape the new life of space."