Koen van Rijen is a graphic designer from the Netherlands. His work can be categorized as clever and minimalistic. Koen always searches for a twist. A subtle joke or maybe an unexpected result by using practical materials that look gorgeous. Koen believes that it's always about the big idea behind a production, no matter how small the project might be. Koen's professional heroes are Ludwig Mies van der Rohe and George Lois.