Maximiliano Fulquet is an Argentine designer, illustrator and creative director with three decades of professional experience. Through Estudio Fulquet, he develops projects involving brand strategy, visual identity, packaging, art direction and illustration. His practice combines conceptual thinking with a strong connection to drawing and visual culture, working across fields including beverages, fashion, action sports, architecture and products. Fulquet personally directs each project and collaborates with specialists when required, building flexible visual systems designed to maintain coherence across different applications and evolve over time.