Kirill Semenovich — graphic designer and founder of the studio "pale". "Pale" is focusing on logo design and brand identity. It is a platform for experiments, where intersect various forms of the visual art. For helping to design identity systems, Kirill developed a unique approach with the interaction of mental maps. "Pale" doesn't follow the temporary trends. It creates honest products with live stories. The major achievements of the studio is the development of an identity for Vitebsk city (Republic of Belarus).