Elisa is a lady who founded Ferdiam srl and started the DiamArt project. She comes from a family of entrepreneurs and every day since she was a child she grew up with the business, really breathed it. When she began its own company, she wanted to exploit the technical and commercial knowledge she had previously learned in the family business, with a clear goal in mind: to give value to Made in Italy and good quality products, while offering new job opportunities in her territory. Elisa is ambitious, determined and tenacious. Beauty has always fascinated her and in order to reach her goal she wanted to create something innovative and precious, able to stimulate the curiosity and the sense of wonder. The answer was DiamArt: the micro diamond surface.