She was a member of creative studio of modern art from the age of 15 to 20, which effected the choice of profession. After graduating school, she went to college in Moscow, major: advertising. After graduating college, she went to Moscow Academy of Business and Management, graphic design faculty. She graduated with honors diploma, and continued to hone the skills studying in online and offline courses of graphic, web, mobile design, branding. Currently she is a student in Typomania, an experimental design school in Moscow. After graduating from the academy, she worked as art director in café franchise, later in web design studio. Now she works as independent creative director, interacting with clients directly, offering branding, CI, graphic, web, mobile, packaging design, photography. She usually works on projects for small enterprises and startups, because they are usually full of ideas and give a lot of inspiration. In developing a new brand, she considers following the right order vital: finding the right brand character, imbedding the right message and only after that, based on formed concept, shaping the visual components. She believes in synthesis of disciplines, experimental approach, manual printing techniques. The main source of her inspiration is nature, the best designer of all. And nature is the best teacher, since everything is already there, it is important to pay attention and find out. Her favorite quote: “It is always the simple that produces the marvelous.” - Amelia Barr