alexander plajer is CEO and co-founder of plajer & franz studio. the berlin-based agency for intelligent brand architecture was founded 1996 together with his partner werner franz. earlier, alexander plajer gained international experience in new york, working at richard meier & partners architects and by working with clients from the unites states, the middle and far east. for over two decades now, plajer & franz studio's impressive and frequently published portfolio has been the result of this creative and imaginative partnership – running innovative projects focused on quality down to the very last detail with a great sense of style. so far, the studio has brought to life projects for renowned clients such as GALERIE LAFAYETTE, PUMA, PORSCHE DESIGN, KARL LAGERFELD, SHINSEGEAE, SOGO and many more in the field of retail design, interior design and architecture, working with a holistic comprehension of brands and tailor-made concepts.