YoungZone Culture (Shanghai) Co., Ltd. (“Youngzone”), or known as NeoBear as the major brand, was established in 2009. The brand is committed to creating dreams for children by using advanced technologies. The target is to provide products which integrate advanced technologies, such as Augmented Reality (“AR”), with traditional toys and educational tools. For the combination of modern technology with classic toy products, Neabear was able to receive several awards. Therefore Neobear sees within it borders the rise of technology as something positive and if used in an educative way, as a potential plus to improve and archive a simplification of a typical children's learning process.