Ian is a research led, user-centred design leader. He uses elements of theory and practice to create meaningful solutions that ensure engaging sensory experiences. With his design team Ian drives interaction, experience and service innovation to create formidable relationships between users and brand touch points. His experiences in the business of product design, engineering and manufacturing combine with his reflective practice, foresight and critical thinking to allow him intimate involvement with complete product experience. Ian is passionate about driving business growth through the design and development of holistic brand experiences.