HuiJu, Chou is an industrial designer based in Taipei, Taiwan. She focuses on creative products which are both functional and aesthetic. She especially like geometric figure and structure, giving her works simple steady, and structural looks. She is always looking for creative ways to design products. In each new challenge, she finds patterns in human behaviors and her design experiences, aiming to create products with a holistic approach. She has been interested in design strategy and multidisciplinary design. It is her hope in the future to carry out her design by collaborating with other discipline.